Please contact me, and I will review your case. At the very least, I will give you my opinion on your current situation, my strategy, and a report on your website.

Cheers,
Mike

Are you looking to increase your exposure on the world wide web?

The goals of the projects are,

- First page Google ranking for trophy keywords that will be identified in the keyword analysis.

- Optimize the entire site for optimal result in the major search engines.

- Develop and optimize additional online brand channels.

- Evaluate, optimize and develop client website.

- Develop and optimize a web blog.

- Develop and optimize landing pages.

- Develop and optimize satellite pages.

- Develop and implement an effective link building strategy

- Evaluate conversion of site and “call to actions” on page to reduce bounce rate.

- Produce an ROI from SEO dollars as organic site rankings increase.

- Brand credibility created by first page Google listing for trophy key words.

- Reduce/eliminate the need for PPC.

- Optimize and/or develop the clients SEM PPC campaign

- Reduce cost per lead and cost per customer.

- Implement proper site analytics and website optimizer

The project will consist of 6 sub projects, Initial Setup & Planning, Evaluate and develop websites, Link Marketing, Search Engine Marketing and PPC, Social Media Campaigns, Ongoing

Client Services SEO Consulting has been a popular service Shadstone has been offering for years, assisting with the strategy and training of businesses to grow their traffic and convert their users to gain the best ROI on their business website. We can assist with training, reporting (Rank, Enquiries, Analytics), research, and Project Plan and Methodology.

Not only will SEO outperform every other form of advertising right out of the gate. But the second year it will cost your company almost nothing while the traffic continues to grow. Yes, you have to maintain your first place status but it is a faction of what it cost to get there.

SEO is not getting any easier. As your competitors realize the value it becomes harder and harder to beat them to the punch. SEO must be done over time. You can’t write a thousand articles and place a thousand backlinks in one day. If your site has 25 backlinks and the number one site has 30,000 you are years behind no matter you do. My point is not to discourage you but to encourage you to get started.

We both know the only way people find things is they search it. You have 2 choices; you can pay-per-click or create organic ranking and traffic. Pay-per-click stops when you stop paying, it is one dimensional and does very little to promote your brand. SEO you buy one time and it grows forever. Strengthens your brand and is far further reaching than just search engines.

Contact Shadstone for one of its most well known services, SEO, for many years.

A lot of companies nowadays hire and contract business process outsourcing (BPO) companies to manage their customer service. In many cases, they hire a call center with hundreds or even thousands of employees who are prepared to take on the customer service tasks.
Customer service can cover areas of customer care, customer acquisition, customer retention, contact management, customer relationship management (CRM) and client relations.

It is vital for you to maintain good and strong relationships with your customers or else your competitors will win them over. This is the importance of customer retention in customer service. Our highly-trained personnel can efficiency handle all aspects of customer service. We make sure that you know the conditions and feedbacks of the customers. We do this by contacting your customers, talk to them, ask them for feedbacks and surveys in order for us to serve them better. This will make them feel that you truly care and you will determine what areas you need to improve. This is just few of the many ways BPO can develop customer relations through customer relationship management.

Aside from outbound calls, BPO also provides a hotline number where your customers can call whenever they have concerns with your products, services and your company. This enables fast resolution to problems which are passed onto your company for prompt and accurate resolution to your customers’ concerns.

BPO also offers outsourcing customer service focused on customer acquisition. This department will only focus on acquiring new customers for your company. Some of our clients are working on both customer service and customer acquisitions, the output are then handed over to our sales department for them to sell.

Customer service and customer acquisition are handled in separate departments because a customer service representative has a different personality with a sales representative. As professionals in this industry, we know very well that a sales person must be good in talking and outspoken while a customer service representative has to have a patience and is more low key.

Contact us to learn more about our outsourcing your customer service needs which will greatly benefit your company and help you to retain your customers and keep them happy for many years to come.

The establishment of a basic international image is the goal of the American office expansion. This means your business wants to have international company identity inside the United States of America. Enhance the company’s image including corporate, online and offline content, and corporate branding. Gain customers’ trust, minimize the gap between the company and end customers, and make it easy to do business with international customers. The international corporate identity is the first step in developing overseas markets.

Register an American Company

English Language Sales Materials

Image matters everywhere, and if you are serious about entering the USA market, then you need to invest time and resources on having the proper sales materials for the American customer. Corporate Branding and Graphic Design Services so that your brand and image is properly displayed in the American market.

Corporate Internet Image Services

Again, please contact Shadstone if you have any questions or concerns. We also understand the importance of trust in the Chinese market, and we can arrange a one on one meeting in China under certain circumstances.

Below are some examples of where we have assisted in locating staff and/or freelancers:

Hi Mike,

We will be producing and importing 3-4 models of electric bicycles, so we’re looking for a photographer:

- 4-5 shots of the complete bike in the studio
- 4 close ups of various components
- 360 degree product view (will need a studio for that)
- 2 shots of the complete bike somewhere on location

For the product section, we’d have shots of the bikes from different angles, some close ups of the components.

Then, for the rest of the site, we’d love to have a few shots of the bikes set in different environments (if the budget allows).
After this is done, I am certain that we will have additional work over time. But for now, it’s just this.

Also, we can do it in Guangzhou or Shenzhen or anywhere in between.

Thanks,
Boris

And then there is the common one of foreigners looking for Chinese website translators, designers, programmers, and other web based services.

Hi Michael,

I’m looking for a Chinese native that can understand English and also knows the ins and outs of SEO well for an SEO website translation gig.

Do you think you can link me up with someone?

Thanks,
Anton

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I’m looking for a Chinese guy that knows about SEO, need a translator can trust with knowledge of marketing/ SEO words

I’d make a website in English selling SEO services, and I’d need someone real smart with SEO /market knowledge to translate it into Chinese

These are just a few examples of the cases we deal with.

Representative Search

We specialize in finding top producing sales representatives in the United States and Canada. We presently have information on a majority of all the manufacturers representatives in the U.S. who sell giftware, stationery, house wares, garden, drug, discount, HBA, home center, hardware, bath, decorative accessories and others.

Representative Management Program

Developed and tested over hundreds of companies, our system will help you get the most out of your representatives. Our program consists of simple, easy to use methods of working with your sales force that will yield maximum sales results.

Sales Rep Program Consulting

We are dedicated to assisting manufacturers in bringing their product to the marketplace. We can help you develop marketing plans and establish the sales force, as wells as assist in packaging, catalogs, trade advertising, point of purchase displays and more.

In addition to just helping you find the right sales representatives, we help you answer the following questions about your current export sales strategy:

Are ALL of your sales representatives delivering a consistent and satisfactory sales performance on your line?

Localization of your business

Corporate Branding and Graphic Design Services so that your brand and image is properly displayed in the China market.

Corporate Internet Image Services

Again, please contact Shadstone if you have any questions or concerns.

While many people know about Alibaba’s Alipay (the paypal of China), many foreigners outside of China are not familiar how to receive payments from Chinese customers?

Also, there are many other alternatives for accepting money from your Chinese clients. Please contact Shadstone and we can consult you on the best choice for receiving payments online in China.

Some questions to ask yourself:

Do you want to invest in opening a company in China to accept payments?

Are you willing to take a Chinese business partner?

Maybe you can instead find an affiliate or distributor for your products in the China market?

Ecommerce and internet based businesses have become a major player in the world of credit card processing. Ecommerce is defined as a credit card transaction where the client checks out directly through the internet for your product or service. Ecommerce requires a gateway, such as MoneyGate or Authorize.net or others, to securely transfer the checkout information from your shopping cart to the acquiring bank. Ecommerce will as well allow you to manually input cards via your gateway terminal for those situations where someone does call in with a card number.

Online Start-ups and the “all in one” trap

Many start up internet based companies use PayPal as their primary credit card processor, simply because they are already signed up with PayPal to accept their direct payments. However, PayPal is certainly not the least expensive option out there, and there are a number of advantages to a traditional merchant account, particularly in the event of a dispute, but also in the ability to market to the customer again in the future.

As well, many companies will target online start ups with web shopping cart platform packages. While these may be a great “all in one” solution to get your business off the ground, but the credit card processing rates are often VERY high cost compared to stand alone processors! This is because the company selling you the website package as well gets a cut from the credit card processing – often times this is the most profitable part of their business. As a “one stop shop” for an online web store package, they will focus on the shopping cart features while making no mention of the processing rates. Therefore, they simply don’t have to be nearly as competitive.

Established merchants and maximizing your savings

Even established merchants will often neglect their processing rates. However, this “if its not broke dont fix it” attitude can result in significant lost income for established merchants. For instance, is your processor charging you a “gateway access fee”, but not actually providing the gateway? This is a classic way many processors will net a few extra dollars off you every month. Also, do you know the difference between your mid-qualified and non-qualified discount rates? And does your processor use an AVS and CVV code match to make sure as many of your transactions are coming in at the lowest rate possible? If your answer is “I dont know”, then you need to give us a call!

Shadstone Limited is well versed in the world of online payment systems and ecommerce and is happy to help you transition to a lower cost plan.

So here are some top questions:

1. Do you provide kitting and assembly?

You may be running a special selling products in bundles, and all those products may come from different manufacturers. So you need a warehouse that’s capable of stocking things individually, but repackaging them and moving them out as a single unit.

2. Can you manage my backorder shipping?

If you get orders for more product than you currently have stored, you don’t want to have to communicate back and forth with your customers on the status of their orders. You want to know that your fulfillment service will send out the product you do have in stock immediately, with a notice telling your customers their other items are on backorder.

3. Can you receive orders via multiple channels?

Find out if a company takes email and fax orders and can provide seamless integration with your call center, so there are no customer disruptions. Also make sure they can establish a web page and incorporate a shopping cart for you, so they can collect your order data directly and ship your products.

4. Can you customize the invoices and shipping documents for my business?

Ask them to include your return policy with each order, put your company’s logo on every packing slip that goes out, and address those slips to your individual purchasers, rather than with a generic “Dear Customer.” “It’s important not to sacrifice your customer experience as you grow… You’re looking for a company that will help you keep those one-to-one relationships with your customers.”

Hopefully these questions can help you make the right decision when choosing a fulfillment solution that best fits your needs.